Soo-Joo Park with L'Oréal Paris
“L’Oréal Paris represents everything I want to stand for, by inspiring and empowering women to be the best versions of themselves.”

Soo-JooPark for l'Oréal Paris

Irreverent Stylish Beauty

All Spokespersons

Influential on Social Media

The name Soo-Joo Park means 'precious gem' in Chinese. This is perfectly apt, as she embodies an effortlessly cool, authentically atypical look that is incomparable. Soo-Joo’s innate sense of underground aesthetics has earned her an enviable social media fan base. Her daily social media routine captures the mood of a progressive, rule-defiant generation. She has 248 000 followers on Instagram. You can follow her @soojmooj and on Twitter @soojoo.

Korean Superstar Deservedly a L’Oréal Paris Spokesperson

Soo-Joo Park’s cutting-edge style has attracted a new generation of artists, designers and DJs - many of whom consider her the muse of her time. “I think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to represent L’Oréal Paris is a huge honor." Soo-Joo Park has graced the covers of Wonderland, Vs and LURVE magazine, among others. The word on the street is that she is Carine Roitfield’s little 'protégée'. Oh, and by the way: Tom Ford loves her. Soo-Joo is already an International Fashion Week staple. She’s walked for Fendi, CHANEL, Jean Paul Gaultier, Lanvin, Max Mara, Iris Van Herpen, Oscar de la Renta and Donna Karan, to name a few.

At Home in California

Soo-Joo Park was scouted at 21 in a thrift store in San Francisco. It’s no surprise considering her striking look with that bleached out, dark rooted hair and her daring, bleached brows. “When I’m at my parents' house in California, I still have a curfew, if you can believe that!”