Préférence Viking 9.1 | L'Oréal Paris
Préférence Viking 9.1 - Preference

Préférence Viking 9.1

Glamourous, fade-defiant colour with up to 8 weeks of lustre and 6 weeks of shine.

9.1 Viking

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  • Product Benefits
  • Find your show-stopping colour
    Are you looking for fade resistant, high shine hair colour? Préférence’s colourants lock into the hair, ensuring a luminous and long lasting colour which covers up to 100% of grey hair.

    Long-lasting, high shine colour. Fight the fade!

  • Innovations & Ingredients
  • Recital Préférence: Patented anti-fade system
    Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

    The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.



Extraordinary Oil for all hair types
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